QuickText rules of engagement
Last updated: December 2016:Please read these Terms carefully before using QuickText service distributed in North America by NewMarketMind, Inc. Your access to and use of QuickText Service is conditioned on your acceptance of and compliance with these rules of engagement.
These rules apply to all clients, users and others who access or use the Service. By accessing or using the Service you agree to be bound by these rules. If you disagree with any part of the rules then you may not access and use the Service.
TCPA compliance:The usage of QuickText must conform strictly to the TCPA rules and regulations regarding instant messaging marketing. TCPA rules have recently strengthens, which does not mean that the TCPA is intended to be a barrier to normal, expected, and desired business communications. It means that operators and marketers must ensure that the following requirements are taken care of:
1. Obtain Express Written Consent Prior to Initiating or Sending IM.
Prior express consent is a critical aspect of TCPA compliance and litigation defense. Contacting consumer mobile phones without prior express consent presents an extremely high risk of TCPA liability. NewMarketMind recommends a collection process where customers consent in person via email or at the point of sales.
2. Provide One or More Opt-Out Mechanisms.
First instant message should be a confirmation of consent. In addition clear opt-out mention should be added to the confirmation message and the method should be easily accessible. The process should be able to capture, document and process opt-out requests in a manner that ensures that communications will cease post-opt-out. QuickText allows IM recipients to text “stop" to any message they receive. Consequently, the customer phone number is blacklisted and cannot be used to send more messages.
3. TCPA liability is not limited to the party who operates the system.
Activities and policies of NewMarketMind are TCPA-compliant. However, a business cannot shield itself from TCPA compliance by hiring NewMarketMind to handle direct communications with customers. Rather, a business should assume that any third-party activity that promotes or communicates about the business's products or services could subject the business to TCPA liability as if the business itself were making the call.
4. Be compliant on all Messages Sent.
As a general matter, a message that includes any form of advertising or otherwise encourages a consumer to purchase or use a product or service is likely to be interpreted as a marketing message.
5. Keep All Records of Consent for At Least Four Years.
The statute of limitations for lodging a TCPA action is four years. Accordingly, records of consent should be maintained for at least that period, even if a phone number is no longer part of an active marketing campaign. NewMarketMind will keep all data related to consent for 90 days. Client will be able to download the data after 90 days to store it internally.
6. Don’t Assume That Consent Received in the Past Remains Valid.
A company cannot rely on consent that was valid at the time it was offered. NewMarketMind will immediately remove mobile phone numbers from their database upon receiving notice that consent to contact has been revoked.